https://www.davidaugustyn.com David Augustyn Wed, 01 Jul 2020 15:26:51 +0000 https://www.davidaugustyn.com en https://davidaugustyn.com/Home Mon, 29 Jun 2020 21:12:39 +0000 David Augustyn https://davidaugustyn.com/Home DAVID AUGUSTYN Copywriter AdvertisingDirect marketingCRMPromotions Brand strategyScript writingUX/CX writingCreative direction 646.438.4376daugustyn [at] gmailLinkedIn https://davidaugustyn.com/Capital-One-Times-Square-Billboard Mon, 29 Jun 2020 23:07:12 +0000 David Augustyn https://davidaugustyn.com/Capital-One-Times-Square-Billboard Capital One Times Square Billboard How to get noticed by New Yorkers in the busiest place on Earth? Speak their language. This brand awareness initiative positioned Capital One, an "out of towner" bank, as a recognizable presence in the city by taking a very New York-centric approach to the messaging.I wrote a slew of lines, most of which we had to leave out. Here are some of my favorites:If you're still pronouncing it "Hew-ston" then How-ston, we have a problem.TKTS lines form down there. Lines at our branches are shorter.[arrows pointing in relevant directions]Uptown, Downtown, East... Yeah, we've got branches there.[arrow pointing west]The Hudson. No branches there. Just New Jersey.New York used to be the capital of the US. Now it's somewhere else.Broadway runs from the Battery to Albany. The best stretch is right here.New Yorkers can eat a bagel with one hand, drink coffee in another, and hail a taxi with a third.Times Square is over 100 years old. We should all look that fabulous at that age.Too bright to see the stars? We've got our own stars right here. Creative Direction: Mat Zucker Art Direction: Daniela Del PercioGraphic Design: Juliana Guimaraes https://davidaugustyn.com/Employee-Lip-Sync-Battle Wed, 01 Jul 2020 14:42:15 +0000 David Augustyn https://davidaugustyn.com/Employee-Lip-Sync-Battle Employee Lip Sync Battle <img width="1200" height="1855" width_o="1200" height_o="1855" data-src="https://freight.cargo.site/t/original/i/296e611254d80eb70d9d4c8e6cdc205301a1a0a6dcab46df156c8b6523d2f9b6/LSB_flyers-1.jpg" data-mid="76199484" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/296e611254d80eb70d9d4c8e6cdc205301a1a0a6dcab46df156c8b6523d2f9b6/LSB_flyers-1.jpg" /> <img width="1200" height="1855" width_o="1200" height_o="1855" data-src="https://freight.cargo.site/t/original/i/b7f87af66ddbce952c4c68337c5d863d4806163deaf0df56a07618d8577f9acc/LSB_flyers-6.jpg" data-mid="76199489" border="0" src="https://freight.cargo.site/w/1000/i/b7f87af66ddbce952c4c68337c5d863d4806163deaf0df56a07618d8577f9acc/LSB_flyers-6.jpg" /> <img width="1200" height="1855" width_o="1200" height_o="1855" data-src="https://freight.cargo.site/t/original/i/9ba33722dbbf100bf18f8667e62d0dcb943c4ce9e6a10b00272ae76fec187662/LSB_flyers-4.jpg" data-mid="76199487" border="0" src="https://freight.cargo.site/w/1000/i/9ba33722dbbf100bf18f8667e62d0dcb943c4ce9e6a10b00272ae76fec187662/LSB_flyers-4.jpg" /> <img width="1200" height="1855" width_o="1200" height_o="1855" data-src="https://freight.cargo.site/t/original/i/aa3f3544c47416fdee5048f96768e8c2f2b94d2587a1e24a872c62f0821c2337/LSB_flyers-5.jpg" data-mid="76199488" border="0" src="https://freight.cargo.site/w/1000/i/aa3f3544c47416fdee5048f96768e8c2f2b94d2587a1e24a872c62f0821c2337/LSB_flyers-5.jpg" /> <img width="1200" height="1855" width_o="1200" height_o="1855" data-src="https://freight.cargo.site/t/original/i/d1d16c13eb3af95358f14690dbdef18a91c8fc649154421c1698468d89d76e6a/LSB_flyers-2.jpg" data-mid="76199485" border="0" src="https://freight.cargo.site/w/1000/i/d1d16c13eb3af95358f14690dbdef18a91c8fc649154421c1698468d89d76e6a/LSB_flyers-2.jpg" /> <img width="1200" height="1854" width_o="1200" height_o="1854" data-src="https://freight.cargo.site/t/original/i/9e0b0e45deb9c4796ea0c33b9a367de018ddb6ad1a0282b63923120432a566e8/LSB_flyers-3.jpg" data-mid="76199486" border="0" src="https://freight.cargo.site/w/1000/i/9e0b0e45deb9c4796ea0c33b9a367de018ddb6ad1a0282b63923120432a566e8/LSB_flyers-3.jpg" /> Proof you can catch lighting in a bottle twice. This contest was inspired by the mega-hit Lip Sync Battle show, giving employees a chance to channel their inner superstar. We rolled out the campaign and through that as well as WOM, friendly inter-office rivalries formed, and the entries began flooding in. And no, I’m not going to tell you if I entered... Editorial and Design Direction: Tori Turner, John FarrarArt Direction: Samantha Anderson https://davidaugustyn.com/Kids-Day Tue, 27 Aug 2019 21:12:23 +0000 David Augustyn https://davidaugustyn.com/Kids-Day Kids Day <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/0c060c4690526fab17b8b730bec92901636c599ffabf28227470c9dadef23db4/KidsDay2017-graphic.gif" data-mid="76234003" border="0" src="https://freight.cargo.site/w/600/i/0c060c4690526fab17b8b730bec92901636c599ffabf28227470c9dadef23db4/KidsDay2017-graphic.gif" /> <img width="750" height="1125" width_o="750" height_o="1125" data-src="https://freight.cargo.site/t/original/i/f707287c83f2bf5c9899e08efc4dbab29315eeb652e6add0df2749f7fa3e6b5d/KidsDay2017-event.jpg" data-mid="76234002" border="0" src="https://freight.cargo.site/w/750/i/f707287c83f2bf5c9899e08efc4dbab29315eeb652e6add0df2749f7fa3e6b5d/KidsDay2017-event.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/190a98cadca0d9702187543aff9d6462baa5dba139d22ef37223dacdd09b69c3/KidsDay2017-lobby2.jpg" data-mid="76234005" border="0" src="https://freight.cargo.site/w/1000/i/190a98cadca0d9702187543aff9d6462baa5dba139d22ef37223dacdd09b69c3/KidsDay2017-lobby2.jpg" /> <img width="1500" height="582" width_o="1500" height_o="582" data-src="https://freight.cargo.site/t/original/i/52b7e35574ae174fecb1b2999be6057338f3f4a3a1911dd7966f38a452d84cfd/KidsDay2017-swag.jpg" data-mid="76234007" border="0" src="https://freight.cargo.site/w/1000/i/52b7e35574ae174fecb1b2999be6057338f3f4a3a1911dd7966f38a452d84cfd/KidsDay2017-swag.jpg" /> <img width="950" height="1072" width_o="950" height_o="1072" data-src="https://freight.cargo.site/t/original/i/5f783f852f477035f19861e456b169762bb3f9da1e5ffeaf67093a1c54cb3329/KidsDay2018-email.gif" data-mid="76230257" border="0" src="https://freight.cargo.site/w/950/i/5f783f852f477035f19861e456b169762bb3f9da1e5ffeaf67093a1c54cb3329/KidsDay2018-email.gif" /> <img width="927" height="1327" width_o="927" height_o="1327" data-src="https://freight.cargo.site/t/original/i/0744afc2e2b3f6aa102e8fefaa521cdabb1759a57a133f4cfd7ddb8b5c259185/KidsDay2018-enviro.jpg" data-mid="76339455" border="0" src="https://freight.cargo.site/w/927/i/0744afc2e2b3f6aa102e8fefaa521cdabb1759a57a133f4cfd7ddb8b5c259185/KidsDay2018-enviro.jpg" /> The annual employee event for the young, and young at heart. The message is straighforward: come, bring your kids, play, and feel free act like a kid, too. Each year, we would conceptualize around what the event was about. That meant blurring the lines between art and copy, collaborating with the creative team, and taking the lead when I sold them on one of my ideas.I’d be lying if I said it wasn’t a guilty pleasure working on this project. More than even bringing my own kids. I was grateful to have an excellent creative team, a client open to new directions, and the chance to think like a kid again. Art Direction: Alexandra FelsensteinGraphic Design: Arielle Wilkins https://davidaugustyn.com/Total-Good-to-a-Guy Sun, 07 Apr 2013 17:53:34 +0000 David Augustyn https://davidaugustyn.com/Total-Good-to-a-Guy Total: Good to a Guy <img width="600" height="488" width_o="600" height_o="488" data-src="https://freight.cargo.site/t/original/i/9ecf850da71572a662325a941512136ce0de4c4bdc7923c47f74d6b9c1071756/Total_GTAGsite_o.jpg" data-mid="75997631" border="0" src="https://freight.cargo.site/w/600/i/9ecf850da71572a662325a941512136ce0de4c4bdc7923c47f74d6b9c1071756/Total_GTAGsite_o.jpg" /> <img width="400" height="599" width_o="400" height_o="599" data-src="https://freight.cargo.site/t/original/i/8f993dec9917335b38d460756c77c33f47cc8e024bb65b3900d2a3015d18705b/Total_valuable_time_o.jpg" data-mid="75997641" border="0" src="https://freight.cargo.site/w/400/i/8f993dec9917335b38d460756c77c33f47cc8e024bb65b3900d2a3015d18705b/Total_valuable_time_o.jpg" /> <img width="400" height="599" width_o="400" height_o="599" data-src="https://freight.cargo.site/t/original/i/f14b781bf0ae9abec71e035f145cf460251e82261dde163270a77d28d4caa29c/Total_holiday_o.jpg" data-mid="75997633" border="0" src="https://freight.cargo.site/w/400/i/f14b781bf0ae9abec71e035f145cf460251e82261dde163270a77d28d4caa29c/Total_holiday_o.jpg" /> <img width="520" height="436" width_o="520" height_o="436" data-src="https://freight.cargo.site/t/original/i/63ca56f7a7582ebdd1f968786a475c110142874c30abae07b55c885dfb15e621/Total-banner1.gif" data-mid="76263019" border="0" src="https://freight.cargo.site/w/520/i/63ca56f7a7582ebdd1f968786a475c110142874c30abae07b55c885dfb15e621/Total-banner1.gif" /> <img width="400" height="599" width_o="400" height_o="599" data-src="https://freight.cargo.site/t/original/i/910065b0e3954ca1a21bdcbe5d3371c11acaf074f45473cfef66ec6d11fbb8c7/total_man_breakfast_o.jpg" data-mid="75997636" border="0" src="https://freight.cargo.site/w/400/i/910065b0e3954ca1a21bdcbe5d3371c11acaf074f45473cfef66ec6d11fbb8c7/total_man_breakfast_o.jpg" /> <img width="400" height="599" width_o="400" height_o="599" data-src="https://freight.cargo.site/t/original/i/068d968c27377d81d5df1c19feec4efb129fbd9d29b2f77288c15ed7ba58e43b/Total_text_nod_o.jpg" data-mid="75997640" border="0" src="https://freight.cargo.site/w/400/i/068d968c27377d81d5df1c19feec4efb129fbd9d29b2f77288c15ed7ba58e43b/Total_text_nod_o.jpg" /> <img width="400" height="599" width_o="400" height_o="599" data-src="https://freight.cargo.site/t/original/i/a513f95fea0d97ff64e6396c0748edaeb642b5ac0282fcab93ad37e1902a3479/Total_movie_moments_o.jpg" data-mid="75997638" border="0" src="https://freight.cargo.site/w/400/i/a513f95fea0d97ff64e6396c0748edaeb642b5ac0282fcab93ad37e1902a3479/Total_movie_moments_o.jpg" /> <img width="400" height="599" width_o="400" height_o="599" data-src="https://freight.cargo.site/t/original/i/41dec413f554d6c906c7e0c829fe6f7a35860c625b0ac6223ea731d14042bd21/Total_minivan_o.jpg" data-mid="75997637" border="0" src="https://freight.cargo.site/w/400/i/41dec413f554d6c906c7e0c829fe6f7a35860c625b0ac6223ea731d14042bd21/Total_minivan_o.jpg" /> <img width="400" height="599" width_o="400" height_o="599" data-src="https://freight.cargo.site/t/original/i/19bf58c47ec34e0e4712021b15468e1795609f58ee13e7e25f07c2c00a5d2867/Total_shark_fight_o.jpg" data-mid="75997639" border="0" src="https://freight.cargo.site/w/400/i/19bf58c47ec34e0e4712021b15468e1795609f58ee13e7e25f07c2c00a5d2867/Total_shark_fight_o.jpg" /> <img width="400" height="599" width_o="400" height_o="599" data-src="https://freight.cargo.site/t/original/i/0c1142040c6f5aec154b888daa346480a36e63ff2ad498012da9188728e6c69d/Total_lifestyle_o.jpg" data-mid="75997635" border="0" src="https://freight.cargo.site/w/400/i/0c1142040c6f5aec154b888daa346480a36e63ff2ad498012da9188728e6c69d/Total_lifestyle_o.jpg" /> <img width="400" height="599" width_o="400" height_o="599" data-src="https://freight.cargo.site/t/original/i/c3f227874e4fd30d625557a852b458a2fef142c8bd7b0589d7544fd648cfd6ec/Total_wild_animals_o.jpg" data-mid="75997642" border="0" src="https://freight.cargo.site/w/400/i/c3f227874e4fd30d625557a852b458a2fef142c8bd7b0589d7544fd648cfd6ec/Total_wild_animals_o.jpg" /> <img width="400" height="599" width_o="400" height_o="599" data-src="https://freight.cargo.site/t/original/i/b2ec17e4742c145599c8d7754a121ca9ad7b2eb001966a41a28d425fc332850c/Total_hammer_o.jpg" data-mid="75997632" border="0" src="https://freight.cargo.site/w/400/i/b2ec17e4742c145599c8d7754a121ca9ad7b2eb001966a41a28d425fc332850c/Total_hammer_o.jpg" /> <img width="520" height="436" width_o="520" height_o="436" data-src="https://freight.cargo.site/t/original/i/6be040f63868383aabfeefb7d646e9b859b9e810ce9eed7eba68161903aace73/Total-banner2.gif" data-mid="76263020" border="0" src="https://freight.cargo.site/w/520/i/6be040f63868383aabfeefb7d646e9b859b9e810ce9eed7eba68161903aace73/Total-banner2.gif" /> You know Total cereal. It's the one your granddad always eats, right? No wonder the brand has been practically ignored by today's whole-grain, pro-biotic, breakfast-as-sacrament set. So we went right for an audience that truly doesn't want to be told how to live their lives: guys. A huge departure from the "this is how you gotta eat" approach every other good-for-you cereal pushes. Results were pretty tasty: a nearly 40% lift among target demo likely to grab a box while grocery shopping. Creative Direction: Brian Hull Art Direction: Josh Hearn https://davidaugustyn.com/Cannes-Lions-Invitations Wed, 01 Jul 2020 15:26:51 +0000 David Augustyn https://davidaugustyn.com/Cannes-Lions-Invitations Cannes Lions Invitations <img width="1200" height="2300" width_o="1200" height_o="2300" data-src="https://freight.cargo.site/t/original/i/5bbf74a8f42b5cf611f04702b923d44ecc6a1d5ac95773e065ebcd2c65b2055a/Cannes-bottle2.jpg" data-mid="76207719" border="0" src="https://freight.cargo.site/w/1000/i/5bbf74a8f42b5cf611f04702b923d44ecc6a1d5ac95773e065ebcd2c65b2055a/Cannes-bottle2.jpg" /> <img width="1200" height="2186" width_o="1200" height_o="2186" data-src="https://freight.cargo.site/t/original/i/9d65f27ca6628cf204f6b9b1de12fa9f4b45d7e6bda32afce0dfb92bf5e86e65/Cannes-bottle1.jpg" data-mid="76207712" border="0" src="https://freight.cargo.site/w/1000/i/9d65f27ca6628cf204f6b9b1de12fa9f4b45d7e6bda32afce0dfb92bf5e86e65/Cannes-bottle1.jpg" /> <img width="1200" height="1428" width_o="1200" height_o="1428" data-src="https://freight.cargo.site/t/original/i/bbfee7b38a6c1527e2d8ddcfc90cfb596c8abddea78ffb08d8483670ae222196/Cannes-bottle3.jpg" data-mid="76207722" border="0" src="https://freight.cargo.site/w/1000/i/bbfee7b38a6c1527e2d8ddcfc90cfb596c8abddea78ffb08d8483670ae222196/Cannes-bottle3.jpg" /> Every year at the Cannes Lions Festival, the Viacom CEO hosted an intimate, exclusive party. While us creative worker bees don’t get to go, we do get to create invitations and gifts. Sounds simple, but when these guests can literally have it all, the challenge is to come up with ideas that are one-of-a-kind, memorable, and in these (unproduced) examples, entirely unique. We really pushed our ideas, perhaps beyond where the C-suite would prefer. But I’m immensely proud of the thinking my art director partners and I put into all of these. Custom Oak Aging BottleThis handcrafted oak aging bottle takes the tradition of oak aging sprits to a new level, allowing recipients to infuse complex flavors into a celebratory beverage of their choice.Art Direction and Design: Peter Kaplan <img width="1500" height="960" width_o="1500" height_o="960" data-src="https://freight.cargo.site/t/original/i/00472c128cfc811ae84a6615ecd3d8c079012e783613f48d9241dd87fe1e278e/Cannes-sabre2.jpg" data-mid="76209821" border="0" src="https://freight.cargo.site/w/1000/i/00472c128cfc811ae84a6615ecd3d8c079012e783613f48d9241dd87fe1e278e/Cannes-sabre2.jpg" /> <img width="1500" height="946" width_o="1500" height_o="946" data-src="https://freight.cargo.site/t/original/i/3261f58c851fec806f1cd58bbcb965bafa90c6d9db62a847fe597b6933932495/Cannes-sabre1.jpg" data-mid="76209819" border="0" src="https://freight.cargo.site/w/1000/i/3261f58c851fec806f1cd58bbcb965bafa90c6d9db62a847fe597b6933932495/Cannes-sabre1.jpg" /> Champagne SabreNothing signals the beginning of a celebration as memorably as sabrage, or champagne sabering. Invoking the spirited history of this ritual as well as the liveliness of our event, each guest receives an exquisitely crafted sabre and a bottle of champagne. A brief guide to sabering completes the picture of what guests will experience at Cannes. Art Direction and Design: Alexandra Felsenstein <img width="800" height="539" width_o="800" height_o="539" data-src="https://freight.cargo.site/t/original/i/886aab6c1a572941a709b527a48bc1d3603d4e12c3c1fc0b83cce611a183ed2f/Cannes-artbox1.jpg" data-mid="76621757" border="0" src="https://freight.cargo.site/w/800/i/886aab6c1a572941a709b527a48bc1d3603d4e12c3c1fc0b83cce611a183ed2f/Cannes-artbox1.jpg" /> <img width="800" height="1035" width_o="800" height_o="1035" data-src="https://freight.cargo.site/t/original/i/bf7b7e9c08e4ec9277d07746171efa7e7b309264e183791b378d8e4366efb02e/Cannes-artbox2.jpg" data-mid="76621758" border="0" src="https://freight.cargo.site/w/800/i/bf7b7e9c08e4ec9277d07746171efa7e7b309264e183791b378d8e4366efb02e/Cannes-artbox2.jpg" /> <img width="800" height="1110" width_o="800" height_o="1110" data-src="https://freight.cargo.site/t/original/i/b30e27949dac254463a418c47abac07d58c824a93df4fb4c45f4d03acd9fe5ad/Cannes-artbox3.jpg" data-mid="76621759" border="0" src="https://freight.cargo.site/w/800/i/b30e27949dac254463a418c47abac07d58c824a93df4fb4c45f4d03acd9fe5ad/Cannes-artbox3.jpg" /> <img width="1500" height="807" width_o="1500" height_o="807" data-src="https://freight.cargo.site/t/original/i/5343342122845c49b5e016e1b212c3f19584f9f22d7039ceafd1f1597576c87e/Cannes-artbox4.jpg" data-mid="76621763" border="0" src="https://freight.cargo.site/w/1000/i/5343342122845c49b5e016e1b212c3f19584f9f22d7039ceafd1f1597576c87e/Cannes-artbox4.jpg" /> Collaborative Art This experiential gift would let guests create a uniquely beautiful art installation at the event. Each would receive a piece hand crafted by a renowned artist such as Dale Chihuly. As they arrive at the party, guests would be invited to add their custom piece to the installation, see it evolve and grow through their collaboration and share in the creative experience, making their objet d’art the social and conversational centerpiece of the evening. Art Direction and Design: Alexandra Felsenstein https://davidaugustyn.com/Range-Rover-Sport Tue, 26 Apr 2011 00:15:42 +0000 David Augustyn https://davidaugustyn.com/Range-Rover-Sport Range Rover Sport <img width="750" height="532" width_o="750" height_o="532" data-src="https://freight.cargo.site/t/original/i/100c5cd389d105235e836d3754df519bdc17b7927d9f7de9f767ece3b0a5d423/RR_landing1_o.jpg" data-mid="75997612" border="0" src="https://freight.cargo.site/w/750/i/100c5cd389d105235e836d3754df519bdc17b7927d9f7de9f767ece3b0a5d423/RR_landing1_o.jpg" /> <img width="750" height="506" width_o="750" height_o="506" data-src="https://freight.cargo.site/t/original/i/c2aba5620a8afb5d41f5fd8b1bb7bbfafaad240d37a9dd9c0f224655853b0547/RR_landing2_o.png" data-mid="75997614" border="0" src="https://freight.cargo.site/w/750/i/c2aba5620a8afb5d41f5fd8b1bb7bbfafaad240d37a9dd9c0f224655853b0547/RR_landing2_o.png" /> <img width="750" height="407" width_o="750" height_o="407" data-src="https://freight.cargo.site/t/original/i/3802679c1bb7e5689dc0024c1386af2dd9a2a39bb60d0d7396360eac32284110/RR_mobile_o.png" data-mid="75997615" border="0" src="https://freight.cargo.site/w/750/i/3802679c1bb7e5689dc0024c1386af2dd9a2a39bb60d0d7396360eac32284110/RR_mobile_o.png" /> <img width="750" height="536" width_o="750" height_o="536" data-src="https://freight.cargo.site/t/original/i/3dea8b395a02302f93bd1ab37eb99bfbbae034040329ecb2af91b9c201f8f90e/RR_owners_o.png" data-mid="75997618" border="0" src="https://freight.cargo.site/w/750/i/3dea8b395a02302f93bd1ab37eb99bfbbae034040329ecb2af91b9c201f8f90e/RR_owners_o.png" /> <img width="750" height="501" width_o="750" height_o="501" data-src="https://freight.cargo.site/t/original/i/e12c5880cbf8dd513b18cda4b849a1ee4279abcbfd822c2c71142c57e6cd0669/RR_banners_o.jpg" data-mid="75997607" border="0" src="https://freight.cargo.site/w/750/i/e12c5880cbf8dd513b18cda4b849a1ee4279abcbfd822c2c71142c57e6cd0669/RR_banners_o.jpg" /> <img width="728" height="458" width_o="728" height_o="458" data-src="https://freight.cargo.site/t/original/i/2731943aa5946a52df16718d7bcdd38440f5e143320ca1b68ae0965aedbeb3a9/rr_weather_banner1_o.gif" data-mid="75997601" border="0" src="https://freight.cargo.site/w/728/i/2731943aa5946a52df16718d7bcdd38440f5e143320ca1b68ae0965aedbeb3a9/rr_weather_banner1_o.gif" /> <img width="728" height="449" width_o="728" height_o="449" data-src="https://freight.cargo.site/t/original/i/5aba893620705e88c535cf6d963748728540d4ad2c3a04c3c39623dd9b3d448e/rr_market_banner_o.gif" data-mid="75997605" border="0" src="https://freight.cargo.site/w/728/i/5aba893620705e88c535cf6d963748728540d4ad2c3a04c3c39623dd9b3d448e/rr_market_banner_o.gif" /> <img width="728" height="549" width_o="728" height_o="549" data-src="https://freight.cargo.site/t/original/i/dd3e93c201ce623962fba9b3841c6e100271d0093f252c4b5e50c3ff8b260f29/rr_weather_banner2_o.gif" data-mid="75997604" border="0" src="https://freight.cargo.site/w/728/i/dd3e93c201ce623962fba9b3841c6e100271d0093f252c4b5e50c3ff8b260f29/rr_weather_banner2_o.gif" /> When you're a one-of-a-kind auto manufacturer with a storied history, but decelerating in the marketplace, you don't change who you are. Just your outlook. This project was the first truly digital campaign for Land Rover (as well as a supporting role for print), designed to position the Range Rover Sport as the most desirable vehicle in its class — worldwide. We started with an enhanced look to highlight the model’s unique features, added the functionality of dedicated owner pages, and explored for the first time for the brand a GPS-enabled mobile application.Creative Direction: Nick MooreArt Direction: Keith Matland, Ryan Kenny https://davidaugustyn.com/Nationwide-NASCAR Sun, 10 Apr 2011 00:41:45 +0000 David Augustyn https://davidaugustyn.com/Nationwide-NASCAR Nationwide NASCAR TV Spot <img width="1195" height="462" width_o="1195" height_o="462" data-src="https://freight.cargo.site/t/original/i/46edcc71d621cb5829f50b388d0bc86bdad51644bf1c01a6457b70104fb912dd/nw_dale1_o.jpg" data-mid="75997670" border="0" src="https://freight.cargo.site/w/1000/i/46edcc71d621cb5829f50b388d0bc86bdad51644bf1c01a6457b70104fb912dd/nw_dale1_o.jpg" /> <img width="1195" height="462" width_o="1195" height_o="462" data-src="https://freight.cargo.site/t/original/i/cea05367f11ea45132174920ca99fe3b943b628a841f5ee949c1fb7a45e2d670/nw_dale2_o.jpg" data-mid="75997671" border="0" src="https://freight.cargo.site/w/1000/i/cea05367f11ea45132174920ca99fe3b943b628a841f5ee949c1fb7a45e2d670/nw_dale2_o.jpg" /> <img width="1195" height="462" width_o="1195" height_o="462" data-src="https://freight.cargo.site/t/original/i/2263678e17f13ba0bbbd6bb823d3b7277433aefbf09d92e24b28d07560b1f3ac/nw_dale4_o.jpg" data-mid="75997673" border="0" src="https://freight.cargo.site/w/1000/i/2263678e17f13ba0bbbd6bb823d3b7277433aefbf09d92e24b28d07560b1f3ac/nw_dale4_o.jpg" /> <img width="1195" height="462" width_o="1195" height_o="462" data-src="https://freight.cargo.site/t/original/i/e2f31c0f3acd497069e17309d02db3f49931ff7db3f3fa64a1406519261fdf8e/nw_dale5_o.jpg" data-mid="75997674" border="0" src="https://freight.cargo.site/w/1000/i/e2f31c0f3acd497069e17309d02db3f49931ff7db3f3fa64a1406519261fdf8e/nw_dale5_o.jpg" /> <img width="1195" height="462" width_o="1195" height_o="462" data-src="https://freight.cargo.site/t/original/i/69c86bd110401a1e400eb2ed718faf8486ff1c638146a95653c7f48310831e8e/nw_dale6_o.jpg" data-mid="75997675" border="0" src="https://freight.cargo.site/w/1000/i/69c86bd110401a1e400eb2ed718faf8486ff1c638146a95653c7f48310831e8e/nw_dale6_o.jpg" /> <img width="1195" height="462" width_o="1195" height_o="462" data-src="https://freight.cargo.site/t/original/i/ca3e21674babfaca3b2ebebcaa8070c4f3ec54a068c88f76ac8324ea58026303/nw_dale7_o.jpg" data-mid="75997676" border="0" src="https://freight.cargo.site/w/1000/i/ca3e21674babfaca3b2ebebcaa8070c4f3ec54a068c88f76ac8324ea58026303/nw_dale7_o.jpg" /> <img width="1195" height="462" width_o="1195" height_o="462" data-src="https://freight.cargo.site/t/original/i/ecaf476b2fb5602222af19f87e9956b2e46ae3fb2d57f371491d1a5d713d93c1/nw_dale3_o.jpg" data-mid="75997672" border="0" src="https://freight.cargo.site/w/1000/i/ecaf476b2fb5602222af19f87e9956b2e46ae3fb2d57f371491d1a5d713d93c1/nw_dale3_o.jpg" /> <img width="1195" height="462" width_o="1195" height_o="462" data-src="https://freight.cargo.site/t/original/i/daf7b72cc7300996d63ac77f97a2ad4099ec30c6fc0de8f5d9b9d3e6c78afa17/nw_dale8_o.jpg" data-mid="75997677" border="0" src="https://freight.cargo.site/w/1000/i/daf7b72cc7300996d63ac77f97a2ad4099ec30c6fc0de8f5d9b9d3e6c78afa17/nw_dale8_o.jpg" /> This commercial spot was to be a paean to Dale Earnhardt Jr., the crown prince of NASCAR, who happens to also be a bona fide Nationwide policyholder — and has been for decades. The spot highlights that excitement NASCAR fans get cheering their favorite drivers, while positioning a fairly staid insurance company as a member of a winning team. The spot hit all cylinders within the agency, including with my ECD who called it "quintessentially American." Alas, this concept didn’t take off due to budget limitations. Creative Direction: Nick MooreArt Direction: Keith Matland https://davidaugustyn.com/Danonino Fri, 06 May 2011 21:14:10 +0000 David Augustyn https://davidaugustyn.com/Danonino Danonino US Launch <img width="800" height="660" width_o="800" height_o="660" data-src="https://freight.cargo.site/t/original/i/f418e4cb1072adcb17d48146bcfb62e07193b325a7d6bda4c80d91d0fac7eb80/danonino_home_o.jpg" data-mid="75997643" border="0" src="https://freight.cargo.site/w/800/i/f418e4cb1072adcb17d48146bcfb62e07193b325a7d6bda4c80d91d0fac7eb80/danonino_home_o.jpg" /> <img width="800" height="880" width_o="800" height_o="880" data-src="https://freight.cargo.site/t/original/i/7290e76b03cb9d6d0725612bbd0a21dc0bb22f9b9accc03ddfdf951c8652492b/danonino_playtime_o.jpg" data-mid="75997644" border="0" src="https://freight.cargo.site/w/800/i/7290e76b03cb9d6d0725612bbd0a21dc0bb22f9b9accc03ddfdf951c8652492b/danonino_playtime_o.jpg" /> <img width="670" height="600" width_o="670" height_o="600" data-src="https://freight.cargo.site/t/original/i/ed958cb0463a30fa833ccff874a7d2e70d56b61eb41a43492fea436310ad7415/danonino_jukebox2_o.JPG" data-mid="75997647" border="0" src="https://freight.cargo.site/w/670/i/ed958cb0463a30fa833ccff874a7d2e70d56b61eb41a43492fea436310ad7415/danonino_jukebox2_o.JPG" /> <img width="800" height="717" width_o="800" height_o="717" data-src="https://freight.cargo.site/t/original/i/975652cb9349647e0fc0ad1438be50caa05c10c14cbea2f5d1504086200ba880/danonino_coloring_o.jpg" data-mid="75997645" border="0" src="https://freight.cargo.site/w/800/i/975652cb9349647e0fc0ad1438be50caa05c10c14cbea2f5d1504086200ba880/danonino_coloring_o.jpg" /> <img width="800" height="822" width_o="800" height_o="822" data-src="https://freight.cargo.site/t/original/i/c41aeefb703f065dfd156a794a17ee4dd23758e355ecce2b7145f9d739a5659f/danonino_snacks_o.jpg" data-mid="75997646" border="0" src="https://freight.cargo.site/w/800/i/c41aeefb703f065dfd156a794a17ee4dd23758e355ecce2b7145f9d739a5659f/danonino_snacks_o.jpg" /> Danonino is a kids' yogurt that had a huge following everywhere on the planet — except in the United States. That's because it wasn’t on American shelves yet. So, in order to herald the launch of the product, first in limited markets then nationwide, we wanted to introduce moms and kids to Danonino the dinosaur.We designed interactive play areas to keep little ones engaged, while providing essential product info and snack tips for moms — average time spent on-site was 6 minutes, with some staying for 15 minutes or more. This site won an outstanding achievement award from the Web Marketing Association. Creative Direction: Kerry Mellor Art Direction: Ericka RobbinsCharacter Animation: Kevin Kobasic https://davidaugustyn.com/Universal-Orlando-Resort Mon, 16 Sep 2013 00:30:56 +0000 David Augustyn https://davidaugustyn.com/Universal-Orlando-Resort Universal Orlando Vacation Planner <img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/acc7298d2248589ade44e9e50dce6dd38fec7be3a0168d18b20cf892d70e17ee/UOVP1_o.jpg" data-mid="75997624" border="0" src="https://freight.cargo.site/w/1000/i/acc7298d2248589ade44e9e50dce6dd38fec7be3a0168d18b20cf892d70e17ee/UOVP1_o.jpg" /> <img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/8ae881352989180c16d4a3cd658ee12e92b01a78adb5dd6864ce591804a23316/UOVP2_o.jpg" data-mid="75997625" border="0" src="https://freight.cargo.site/w/1000/i/8ae881352989180c16d4a3cd658ee12e92b01a78adb5dd6864ce591804a23316/UOVP2_o.jpg" /> <img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/1b4a55743e7c3140d6bd404a8abc1eed692f3ffd4c18d35e86c39fd936536d20/UOVP3_o.jpg" data-mid="75997626" border="0" src="https://freight.cargo.site/w/1000/i/1b4a55743e7c3140d6bd404a8abc1eed692f3ffd4c18d35e86c39fd936536d20/UOVP3_o.jpg" /> <img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/2a204d8352138bb727e5dfaf358dc3b2b49514c4e73426031135d04485f51db2/UOVP_minions_o.jpg" data-mid="75997628" border="0" src="https://freight.cargo.site/w/1000/i/2a204d8352138bb727e5dfaf358dc3b2b49514c4e73426031135d04485f51db2/UOVP_minions_o.jpg" /> <img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/fb077b3158d29915bf4a01248398f79d23e91f08e7d75ed3b3043661220a916b/UOVP_harrypotter_o.jpg" data-mid="75997629" border="0" src="https://freight.cargo.site/w/1000/i/fb077b3158d29915bf4a01248398f79d23e91f08e7d75ed3b3043661220a916b/UOVP_harrypotter_o.jpg" /> <img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/1909f29feee9368725ffe2b5aea1aff4ce63f17082add3830ce77157aa09b001/UOVP_transformers_o.jpg" data-mid="75997627" border="0" src="https://freight.cargo.site/w/1000/i/1909f29feee9368725ffe2b5aea1aff4ce63f17082add3830ce77157aa09b001/UOVP_transformers_o.jpg" /> <img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/cf07bed202185817b813758fabcb98f744ecdbff18de5c16167a0ada3319fdbe/UOVP_hardrock_o.jpg" data-mid="75997630" border="0" src="https://freight.cargo.site/w/1000/i/cf07bed202185817b813758fabcb98f744ecdbff18de5c16167a0ada3319fdbe/UOVP_hardrock_o.jpg" /> Being on vacation is awesome. Planning for one, however, can be painful AF, requiring superhuman levels of organization, patience and impulse control. Oh, you're bringing kids? Your pain level just went up 20x. Universal Orlando has a crazy amount of attractions, rides and adventures that span two sprawling parks. I'd been there — a perk of the job — and was nearly overwhelmed by all the stuff to do. And guess what? We found regular park visitors were too. So we created this online platform to make it easier for vacationers to choose what they want to see, based on preferences. They can print and share itineraries before making the leap into the ticket buying process.Creative Direction: Brian Hull Art Direction and UX: Josh HearnGraphic Design: Juliana Guimaraes